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November Monthly Educational Luncheon
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 Export to Your Calendar 11/9/2017
When: 12:00 PM
Where: Map this event »
Boston College Club
100 Federal Street, 36th Floor
Boston, Massachusetts  02110
United States
Contact: Caroline Santayana
(978) 364-5136


Online registration is available until: 11/6/2017
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It’s a Candidate Market! - How do you get the best talent interested in working for your firm rather than another?

Program Description: The goal here is to firstly help you to determine your firm’s employer brand – essentially your firm's reputation as an employer.  Once identified, we will look at ways you can showcase your employer brand so as to attract top talent.  Candidates are likely to do research on your firm to get a sense of what it would be like to work there. In fact, according to CareerBuilder, 64% of candidates will do research on a firm before they even apply.  Your firm’s website will most likely be the first exposure an individual will get to your firm, therefore, it is critically important that your website highlights the positives associated with working there.  But that’s just the beginning… Employer branding covers every facet of how a potential candidate gets to know you as a potential employer.  This starts way before the hiring process even begins and continues throughout the individuals association with your firm.

Derek McKinleyDerek McKinley, President  - JOHNLeonard Derek McKinley is responsible for developing and driving the strategic goals of the organization by providing clients, organizations and candidates alike, with the best experience possible. Since joining JOHNLeonard in 1994, Derek has served in a variety of management positions and brings a deep understanding of the hiring process, both within the US and internationally.

Erin Bazinet, Marketing Manager - JOHNLeonard Erin Bazinet is charged with building JOHNLeonard's brand across a number of media channels. Combining her background in employment branding, social media, and recruitment marketing, Erin works to create marketing campaigns to increase the overall awareness of the organization among employer and candidate communities.

Sponsor:  JOHNLeonard

Menu:  Main meal or Vegetarian meal

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