Webinar (Members Only) - Creating a Culture of Business Development
View Registrations Tell a Friend About This EventTell a Friend

When: Wednesday, June 24, 2020
12:00 PM to 1:00 PM
Where: Virtual Event (Zoom Conference)
United States
Contact: Melissa Striharsky

Online registration is closed.
« Go to Upcoming Event List  

Creating a Culture of Business Development

Open to Members only – Free Event

To compete in today’s hyper-competitive market, firms must become obsessed with ingraining a culture of business development throughout the organization. This won’t happen on its own, so leaders must learn how to get lawyers laser-focused on building powerful networks, enhancing client loyalty, being internally collaborative and attracting new work. Participants will learn practical, proven approaches for getting key parts of the firm focused on attracting, retaining and growing work from great clients.


  • Get the firm to hunt as a pack
  • Get individual lawyers more engaged and motivated to attract more work
  • Learn to maximize cross-selling opportunities
  • Get tips for delivering higher levels of client service
  • Learn how to develop “sales management” skills in key leaders
  • Learn how to help associates prepare themselves to become successful rainmakers
  • Drive ongoing implementation

About the Presenter:

David H. Freeman, JD, a former practicing lawyer, is the award-winning Chief Executive Officer of the David Freeman Consulting Group and Founder of Law Firm CultureShift®. He is an author, speaker, consultant and coach who has shown thousands of lawyers and leaders how to become better rainmakers. For three consecutive years, Freeman was voted the No. 1 Law Firm Business Development Consultant and Coach in nationwide National Law Journal surveys, and for 24 years, he has worked with hundreds of law firms worldwide. Freeman is a highly rated speaker, trainer and consultant, and he has written four books (including two best-sellers) on law firm leadership and business development.

** Zoom credentials for this call will be provided in your confirmation email.**

Disclaimer: The Boston Chapter, Association of Legal Administrators is a separate legal entity from the Association of Legal Administrators (ALA). ALA licenses the use of its name, mark, logos and other protected properties to chapters which are in good standing. ALA disclaims all liability or responsibility whatsoever for the actions, representations and liabilities of the Boston Chapter, Association of Legal Administrators, specifically including those of any nature whatsoever arising from or out of the content or other features related to the Boston Chapter, Association of Legal Administrators web site. In no event shall ALA be deemed the guarantor of the Boston Chapter, Association of Legal Administrators.